In our latest flagship store project for a distinguished Korean hair product brand, we crafted a serene haven where clients can luxuriate in hair care treatments. This space harmoniously blends architectural elegance with the brand's ethos, encapsulating the essence of a comfortable home. Central to our design is the concept of a welcoming embrace, reflected in the gentle curves throughout the space. The signature sky blue bath cube, a striking feature, infuses the store with brand identity, while the oasis table, strategically placed at the intersection of the home’s curves and the bath cube, orchestrates the flow of the store.

Addressing the challenge of a concealed entrance, we seamlessly integrated the interior and exterior, inviting passersby to explore within. The bath cube, bridging outside and inside, includes an inviting outdoor shower, enhancing the allure of the entrance. Inside, the space is thoughtfully divided. Upon entry, clients encounter the oasis table with its functional drawers and graceful curves, guiding them naturally through the store. Beyond, a sophisticated perfumer’s room and symmetrically arranged café booths evoke the grandeur of a European mansion, featuring a glossy black finish that exudes timeless elegance.

The concealed bath cube offers an immersive sensory experience with a display bathtub, custom sink, and a serene outdoor shower, seamlessly blending indoor comfort with outdoor freshness. This flagship store beautifully encapsulates the brand’s philosophy, offering clients an exquisite retreat.